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PURP+ Website

Your website. Built into PURP.

PURP Website is the branded website and ecommerce builder connected to your PURP catalogue, store locations and Company brand.

Product catalogue in PURP Admin showing the retailer’s product selection
The product catalogue in PURP Admin. Website content uses the same catalogue rather than a separate product list.

Build around your brand.

Build and edit your website in PURP Studio, using the colours, fonts and branding maintained in Company settings. Work on page content and the design together, then review the result before publishing it for a store.

Brand it once

Use the colours, fonts and branding your team manages in PURP.

Shape your pages

Edit the website’s pages, navigation and content in Studio, alongside the design that presents them.

Preview, then publish

Review a saved design before choosing the store where it should be published.

Products stay connected to the retail system.

Your website catalogue and product pages draw on PURP’s existing product information. Staff work from the catalogue they already maintain, so the online presentation can stay connected to the same retail operation.

The current PURP Website supports browsing and customer accounts; native shopper cart, checkout and online payment are not available. Plan payment connections and fulfilment with PURP around the options available for your business.

Explore the inventory and purchasing workflow and customer tools that sit behind the online experience.

Publish for the store your customer is visiting.

Publish for individual locations while keeping your brand consistent across the business. Choose the design, pages and catalogue customers see for each store.

Website includes one design without More designs. Add More designs when you need additional designs, distinct live looks for stores or scheduled changes. Retailer App setup follows the Website’s content and brand; native App publication is not available yet.

Bring your store online with PURP.

Discuss your locations, current website and the commerce workflow you need.